Honestly, this is something we've wanted to do for a long time. Racing is incredible, but it's not everything and we've always believed the soul of mountain biking lives out on the trails with everyday riders who just love to shred. That's exactly why we created the 2026 Hard MTB Challenge series: free community group rides open to literally everyone, no entry fee, no podiums, no pressure. We kicked things off February 7 at the Church Rocks trailhead in St. George, Utah, and the energy out there reminded us exactly why we started this whole thing. 

The vibe is simple. Show up, ride hard, cheer each other on, and give back to the local community through a charity donation. We've got San Diego on March 28 and Boise on April 11 lined up next, with more stops coming soon including East Coast and international locations. No pre-registration, just sign a waiver on the day and roll out with us. If you've never ridden with a crew like this before, trust us, there's nothing quite like it.